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The Upside of Irrationality: Unlocking Insights from Dan Ariely’s Interview

As the door to Dan Ariely’s office creaked open, I felt a mix of excitement and curiosity. This was a man who possessed a unique blend of academic brilliance and an uncanny ability to make psychology come alive in the real world. Known as one of the foremost authorities in behavioral economics, Dan Ariely’s groundbreaking […]

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